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TOP >新着情報一覧 > 【電通】「2024年 日本の広告費」を発表

【電通】「2024年 日本の広告費」を発表

 電通は、日本の総広告費と、媒体別・業種別広告費を推定した「2024年 日本の広告費」を発表した。2024年の総広告費は、通年で7兆6,730億円(前年比104.9%)となり、2021年から4年連続で成長し、3年連続で過去最高を更新した。日本の広告市場は、好調な企業収益や消費意欲の活発化、世界的なイベント、インバウンド需要の高まりなどに支えられ、「インターネット広告費」を中心に「マスコミ四媒体広告費」、「プロモーションメディア広告費」の3つ全てのカテゴリーが成長した。

 

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